Changing shopping and consumption habits when it comes to fish is certainly not easy.
However, it is worth making the effort, not only to protect the resources, but also because it makes sense financially. Neglected species are less common—and less expensive— than the more celebrated tuna or salmon, but they can be just as delicious. Catching them does not directly harm marine ecosystems. Giving them a market by deciding to buy them means lightening the pressure on species that suffer from their fame and helps reduce discards, which are partly due to the lack of commercial demand for little-known fish.
At the same time, fish must provide fair payment to workers, especially as they often operate in difficult and dangerous conditions. Many, shocked at the difference between the money they receive and the cost of their fish at supermarket counters, are seeking to shorten the distribution chain: They distribute their catch directly to markets, they join together in cooperatives and manage their own retail outlets, they work directly with restaurants instead of going through middlemen or they participate in food-purchasing groups.
Find out more, it makes sense! Short distribution chains mean you pay less, eat extremely fresh fish and ensure a better wage for fish workers. Not to mention that more contact with these great experts in the aquatic world will allow you to understand better what lies behind the fish on your plate.